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We’re the one corporate in sports activities diet historical past to have the best-selling protein energy, vitamin tablet and creatine formulation all on the similar time.’ -Scott Welch, Affiliate Director
In point of fact Mythical. Any individual who has been a part of or adopted the bodybuilding and health business for any duration of time is moderately acquainted with MuscleTech, and longtime readers of MD know they’ve supported our newsletter for many years. The corporate introduced in 1995 and grew to a team of workers of over 300 with production amenities in over 7 international locations all over the world in only some years due to cutting edge, efficient merchandise like Nitro-Tech, Cellular-Tech, Hydroxycut, and Meso-Tech. Introduced in 1999, Nitro-Tech used to be in truth the primary complement to harness the facility of nitric oxide even if it used to be advertised as whey protein. The corporate’s merchandise ultimately ended in heights of luck they might by no means have imagined on the outset. “We’re the one corporate in sports activities diet historical past to have the best-selling protein energy, vitamin tablet and creatine formulation all on the similar time,” unearths MuscleTech Affiliate Director Scott Welch. They’ve additionally been awarded Walmart’s prestigious Supplier of the 12 months, beating out mega meals and beverage firms like Coca-Cola, Heinz, Kraft, and Procter & Gamble, the similar 12 months they held the identify of GNC Supplier of the 12 months.
All-star Athletes. Maximum bodybuilders know that MuscleTech subsidized extra peak athletes than some other corporate – at one level there have been 150 of their roster! One of the crucial notables incorporated Jay Cutler, Dexter Jackson and Phil Heath, who have been all MuscleTech athletes all the way through their respective Mr. Olympia reigns, in addition to Department Warren, Greg Kovacs, Chris Cormier, Gustavo Badell and Darrem Charles. “On the 2010 Mr. Olympia, we had 4 out of the highest 5 below contract and the highest 3 in back-to-back years,” says Advertising and marketing Communications Supervisor Eric Hesse. “I do know for a reality we had extra all-time general contest wins for our athletes than some other corporate, with the exception of Weider, through a large margin.”
‘Blessing used to be an ideal are compatible for us. Along with his super body and his humorousness, he appeals to each the hardcore crowd and common other folks. He’s distinctive and desires to make bodybuilding a laugh and entertaining to take the game to the following degree.’ -Eric Hesse, Advertising and marketing Communications Supervisor
Superstars of the NFL, MLB and UFC have additionally been a part of the MuscleTech circle of relatives, reminiscent of Rob Gronkowski, Albert Pujols, Brock Lesnar and Jon “Bones” Jones. Extra just lately, MuscleTech labored with actor Henry Cavill, who has proven his muscular body off as each Superman at the giant display and The Witcher on the preferred Netflix collection. And naturally, MD readers are very acquainted with The Boogieman, Blessing Awodibu, who got here onboard within the fall of 2022. “Blessing used to be an ideal are compatible for us,” says Hesse. “Along with his super body and his humorousness, he appeals to each the hardcore crowd and common other folks. He’s distinctive and desires to make bodybuilding a laugh and entertaining to take the game to the following degree.” The MuscleTech roster is filled with different standout athletes together with Jessie Godderz, superstar of “Large Brother” and MTV’s “Whacked Out,” who’s lately the Nationwide Heavyweight Champion of Ohio Valley Professional Wrestling. Jessie is a former professional herbal bodybuilder who like Blessing has severe crossover attraction.
A Dedication to Science. The slogan for MuscleTech has all the time been “dietary supplements that paintings,” and the corporate has made just right in this with a consortium or analysis partnerships and in-house analysis amenities running on new components, scientific trials and flavoring. “We’re obsessive about our dedication to investigate,” says Raza Bashir, VP of Medical Affairs and Product Innovation. “We have now funded over 100 research and still have over 100 patents international. No complement corporate on the earth has executed extra analysis on each protein synthesis and creatine than MuscleTech has or supplied extra developments. We’re in regards to the science and about making nice merchandise.”
Dedicated to Our Business. Whilst MuscleTech’s wild luck has allowed them to sponsor the 2013 profitable Indy 500 race automotive, they’ve all the time remained true to their bodybuilding roots. In conjunction with the staggering strong of athletes, MuscleTech used to be the identify sponsor of the Mr. Olympia for a number of years and is a platinum sponsor for the impending Arnold Vintage. They’ve subsidized actually 1000’s of NPC native, regional and nationwide contests. And for the ones of you who consider when MD used to be over 400 pages each month, you’ll additionally recall MuscleTech used to be our largest advertiser for a few years. “We’re again in MD as a result of even if now we have loved super luck within the mainstream, we actually sought after to get again to our bodybuilding roots and introduce new merchandise to the women and men who recognize high quality merchandise that lend a hand them succeed in their targets,” Welch tells us.
Having a look to the Long run. “We’re right here to be each developers and protectors of muscle,” says Bashir. “If there’s anything else that may beef up efficiency, we wish to carry that to marketplace.” You’ll be able to nonetheless to find the core merchandise that made MuscleTech well-known, in addition to more moderen ones that proudly raise at the custom of innovation within the business. Those come with the pre-workout components EuphoriQ and the fat-burner Burn iQ, “the good approach to get shredded.” Each come with Paraxanthine, the substance that caffeine converts to within the frame and which delivers a lot of the advantages of caffeine that customers love, with out the drawbacks. There may be the groundbreaking Transparent Muscle HMB Loose Acid components, in addition to AlphaTest, probably the most top-selling testosterone boosters of all time. There are naturally many extra merchandise offered through the emblem, and a few thrilling inventions in quite a lot of phases of construction that MD readers can be very keen to take a look at. We at MD are thankful for the connection now we have had with MuscleTech for over 25 years and look ahead to running with them transferring ahead as they proceed to carry the newest medical findings and inventions to marketplace so we will all get nearer to taking a look, feeling and functioning at our highest.
‘We actually sought after to get again to our bodybuilding roots and marketplace our merchandise to the women and men available in the market who’re all about getting large and ripped, and who recognize high quality merchandise that lend a hand them succeed in their targets.’ -Scott Welch
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